Your Business Plan & Marketing
Every business needs a plan to succeed, and yours is no different.
From the plan you write so many of your choices will become clear, so this is where we start with every new agent. Understanding your goals, your strengths, and your weaknesses we’ll help you document your plan for the next 12 months.
You need to write out your goals, then decide how to measure your progress toward success.
You also want to put together a budget. It’s too common for sales associates to spend money on every new marketing fad that comes along, but they never look at their return on investment and whether they are effectively spending their marketing dollars. We help you put your plan together, every few months we touch base with you to talk about your progress, and every year we have you analyse the info so you can make good choices for next year.
Before you start buying acreage in a magazine you need to Craft a Message. What do you want people to know about you, your business, your specialties? What personality do you want to convey? All of that should be guided by your business plan.
After you have The Big Picture mapped out we’ll help you design your business cards, signs, websites, and other marketing materials. We’ll help you with the ordering and give you recommendations on anything you need special help for. For example, you may want to get a professional photo taken for your marketing, or you may need a web designer for your real estate website.
